Markup Calculator

What this tool can do

Calculate selling price from cost and markup. Show profit per sale. Convert markup to equivalent margin. Share and download the result.

Formula and methodology

Selling price = cost × (1 + markup ÷ 100). Profit = selling price − cost.

Worked example

A €60 cost with a 50% markup produces a €90 selling price, €30 profit, and a 33.33% margin.

Markup starts from cost

Markup measures profit against cost, while margin measures profit against selling price. The two percentages are not interchangeable.

Include the full relevant cost

Use the direct product or service cost plus any other cost that belongs in the pricing decision. Excluded fees reduce the profit you actually keep.

Privacy

Calculations and draft documents run in your browser. Entered values are not included in FollowIncome analytics events.

Next step

Use the result as a planning aid, then track actual invoices, payments, expenses and projects in FollowIncome.

Frequently asked questions

How is markup calculated?

Subtract cost from selling price, divide by cost, and multiply by 100.

Is a 50% markup a 50% margin?

No. A 50% markup produces a 33.33% margin because markup uses cost as the denominator and margin uses selling price.

Are entered amounts stored?

No. The calculation runs in your browser and financial values are not included in analytics events.

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